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Dry misting in retail

Dry misting keeps your fresh department fresh for longer

In the average store, the air is too dry for fresh produce. Dry misting raises the humidity with an ultra-fine mist. As a result, fruit, vegetables, fish and meat lose less weight and stay good for longer.

No-obligation advice from a retail specialist.

and 1000+ stores across Europe
−25% less fruit and vegetable waste in supermarkets with dry misting

Trusted by retail chains across Europe

How it works

How does dry misting keep your fresh department fresh?

Why does fresh produce dry out?

The air in a store is on average much drier than fresh produce can handle. Fruit and vegetables evaporate moisture, lose weight and nutrients and look less fresh. Customers leave such products on the shelf and you have to write them off.

How does dry misting work?

An installation disperses ultra-fine water droplets above your fresh department. The mist evaporates, raising the humidity and lowering the temperature. It works like morning mist over a field. Your products stay cool, hydrated and last longer.

Our products

Is the mist clean and safe?

Yes. Every installation comes with a flushing system as standard, and we recommend a water filter. That keeps the mist clean and safe.

View the water filters

Dry store air costs you weight, colour and sales. Dry misting keeps the air around your products moist and cool.

Customer case, PLUS supermarkets

“Our customers experience even more freshness in the department, and you can really see that the products keep their colour better and last longer.”

Sabine Zondag PLUS store owner
Read the full case study

Results in figures

What dry misting delivers for retailers

25%

less fruit and vegetable waste

1000+

Albert Heijn stores equipped with dry misting

40+

years of experience in ultrasonic humidification

A supermarket with dry misting throws away on average more than a quarter less fruit and vegetables.

Benefits

What does dry misting deliver for you?

For your margin

More than 25% less discarded fruit and vegetables has a direct impact on your department’s margin. Less rejection also means less time spent sorting and writing off products.

For your shelves and your customers

Products keep their colour and shelf life for longer, so your display looks full and fresh all day. Products that look good end up in the basket more often. How much extra revenue that generates differs per store. That is why we do not quote a fixed percentage.

For the environment

With less waste and less plastic packaging, you reduce your ecological footprint. Worldwide, dry misting could potentially save 7,000 tonnes of plastic.

Read more about sustainability

Frequently asked questions

Frequently asked questions about dry misting in retail

How much does dry misting cost in a supermarket?

That depends on the size of your department and the number of points where the mist is released. A retail specialist will work out the numbers with you.

How long do fruit and vegetables stay fresh with dry misting?

Longer than without humidification. Supermarkets with dry misting have on average more than 25% less fruit and vegetable waste.

Will my products get wet from the mist?

No. The ultra-fine mist evaporates and forms a blanket around the products. This way they retain their weight and quality without getting wet.

Does dry misting also work for fish and meat?

Yes. For fish and meat, the mist keeps the products cool and hydrated in the display counter, without droplets on the product.

Can I use less plastic with dry misting?

Yes. Fresh produce needs to be wrapped in plastic less often to stay fresh.

What does a dry misting installation consist of?

A humidifier, a flushing system, outlets and diffusers and the related accessories. We also recommend a water filter. The product pages explain what each component does.

Contact

Let a retail specialist take a look

Tell us how big your fresh department is and which products you write off most often. A retail specialist will work out with you what dry misting delivers for your store. If the return is too low, we will tell you that too.